What Startups Should Do To Protect Their Big Mobile Application Idea? The Importance of Intellectual Property Rights In An Extremely Competitive Market
In today's knowledge economy, intellectual property (hereafter "IP") rights are very important and powerful. Unfortunately for (young) entrepreneur's, it's not always the first thing that will cross your mind when you start a business. Indeed, you get excited by your project, you have a multitude of activities and issues that you have to deal with, you start to spread your idea everywhere, etc. However, if you want to protect your smartphone application (hereafter “app”) and generate profits, you should really read this article! In this article, two questions will be analyzed. In terms of IP rights protection: (1) What should a startup do when starting a business? For instance, should you patent your smartphone application [5] ? Do you need a trademark? A short summary of Apple trademark applications icon 'strategy' will also be explained. (2) What can a sta...