Netflix in Helvetia: The on-Demand Internet Streaming Media Launched in Swiss Confederation
T he competition among video applications/market for content such as Netflix , Amazon, Hulu, YouTube, and traditional television is violent. The future of distribution in the entertainment industry is almost entirely digital; competitors are fighting to get most of the market shares. While online piracy has escalated as well , video streaming activity coming from legitimate online streaming services, such as Netflix, are a good reason for TV shows/movies fans to finally (and definitely) ban pirate sites. In just one week, the American provider of on-demand Internet streaming media has just expanded its European market with 5 new countries: France, Germany, Belgium, Italy, Spain, and Switzerland. The reason is simple. As noted by Netflix CEO Reed Hastings and CFO David Wells: “This launch into markets with over 60 million broadband households will significantly increase our European presence and raise our current international addressable market to over 180 million broadban...