Trademark Protection In Google's AdWords Advertisement Service
Fresh and interesting article posted on Trademarks & Brands Online about the continuing debate on Google passive or an active role when offering its online advertising service, AdWords, service that places advertising copy at the top, bottom, or beside, the list of search results Google displays for a particular search query. Happy reading! "Being visible on the internet is crucial for many companies. The main goal is to be ranked at the top of the first page, either through natural referencing (which uses coding techniques) or sponsored links. As Google is the world’s biggest search engine, its AdWords advertisement service is at the heart of this issue and has also raised major questions concerning trademark protection. These sponsored adverts appear either on the top or the right side of the so-called natural search results. It is thought that the AdWords system is Google’s main source of revenue. This success of the advertisement platform may explain why Amazon an...