Following the World Cup 2014 in Brazil, and the massive spread of animated GIFs, Vines, and “GIF-goal” on the Internet, mostly over Twitter and Vine (the short-form video sharing service acquired by Twitter in October 2012) but also on Facebook, the most-watched football league in the world is trying to protect their intellectual property rights. According to Dan Johnson, director of communications at the Premier League, GIF are a breach of copyright law. But is it, really? Graphics Interchange Format, mostly commonly known as the acronym “GIF”, has not only been the subject of disagreement over its pronunciation, even called the “The Most Absurd Religious War in Geek History” (for the record, it should be pronounced so it starts with a "j" rather than with a hard "g"; although President Obama preferred to use the "hard g" ), but due to its widespread usage on the Internet recently caught the attention of the UK's Premier League communicatio...